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SpaghettiOs Tweet About Pearl Harbor is Pulled

December 7, 2013

By Paul Thomson :: 1:54 PM

Another American day of remembrance, and another example of brands royally screwing up. A few months ago, it was the September 11th anniversary that had brands scrambling to pull Tweets and Facebook posts that followers found offensive. Today, on the anniversary of the Pearl Harbor attack that brought the U.S. into World War II, SpaghettiOs is backpedaling on a Tweet made earlier this morning.

The Tweet, shown below, read “Take a moment to remember #PearlHarbor with us” and then pictured their cartoon SpaghettiO waving the American flag with a big smile on his face. Certainly not the right way to mark a solemn day of remembrance of the first battle of the last major war the U.S. fought.

Reaction on Twitter was swift and furious. With everyone from regular users to media and press quick to cry foul on the brand’s off-temperature recognition of the day.

The Tweet was pulled within a few hours, and SpaghettiO’s issued the following remark: “We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.”

Uhoh, SpaghettiOs Tweet offends on Pearl Harbor day

  • Ricky

    So all 5 SpaghettiOs Twitter followers got offended? The real question is not “Why did SpaghettiOs put up that picture?”, but “Who follows SpaghettiOs on Twitter?” SpaghettiOs should have known better. People who have enough time or interest to follow their Twitter feed would probably share the picture to others because they, apparently, have nothing better to do.

  • Old Dude

    NOW people will start buying it. Remember it was in field rations!