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Klout Predicts Grammy Winners

February 14, 2011

By John Rossi :: 8:38 AM

Klout, a service that ranks Twitter and Facebook users, has forecasted winners of the Grammy Awards based on performers’ social media influence.

A Klout score measures online influence, ranging from 1 to 100, with high scores representing a wide, strong range  of influence and engagement with their followers who react to messages.

For example, child pop-star Justin Bieber is the most influential artist online, with a top score of 100. Lady Gaga ranks at 90, and Britney Spears intentionally increased her score from 64 to 87, according to a recent report in the Wall Street Journal about the ranking services.

Spears had reportedly followed the advice of Klout’s CEO  to tweet frequently and send out tweets personally (rather than sent from her staff) and to post updates to both Twitter and Facebook.

Lady Gaga is forecast to win Album of the Year for The Fame Monster, with her score of 90 and Justin Bieber will win Best New Artist, according to Klout. The Record of the Year award will go to Eminem for “Love the Way You Lie” with his score of 80.

The Best Female Pop Vocal Performance is expected to go to Lady Gaga as well, and the runner-up is Katy Perry with a score of 89.82.

Grammy winners are determined by votes from members of the Recording Academy, and not fans, so Klout’s method of prediction may not be entirely accurate.

[From The Official Klout Blog]

Filed under → Celebrity, Social Media