Scoop.it Unveils New Redesign, Highlights User’s “Insight”

By Cynthia Herbert :: 6:21 AM

Scoop.it, one of the fastest growing social media platforms used by professionals to develop and manage their presence online through topic-centric content curation, announced yesterday an all-new version of its platform with a key new feature that highlights a user’s “Insight.”

“Two years ago, we started a journey to help the marketers, the consultants, the small business owners who don’t have four hours a day to blog,” explained Guillaume Decugis, co-founder and CEO of Scoop.it. “There are six million small or mid-sized businesses in the U.S. We want to give them and professionals a voice to share important ideas with the right audience because that’s the meaningful and impactful way to increase their visibility online.”

The new “Insight” feature allows a user to quickly enrich and personalize any article, video or image they post to their networks with personal commentary. The feature was designed specifically to draw attention to the Scoop.it user’s point of view. Instead of simply being able to comment on a piece of content, the Scoop.it user’s Insight is highlighted and is customizable using a WYSIWYG-style editor – allowing users to add/edit images, edit its layout and give meaningful context to the content they curate.

Scoop.it’s new functionality comes on the heels of new integrations with SlideShare, Hootsuite and Buffer, which allow users to optimize their social media publishing as part of a content marketing strategy or for their own professional development. Scoop.it has exceeded five million unique visitors per month in the one year since their launch in November, 2011 and is averaging 1,500 new signups per day.