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Amazon Sees Biggest Holiday Shopping Season

January 2, 2013

By Cynthia Herbert :: 1:48 PM

Amazon 2012 ResultsAs we all return to work, with memories of the holidays slowly fading behind us, customer experience analytics company ForeSee has published their annual holiday online satisfaction reports, which rate top e-retailer websites for 2012. This year’s list puts Amazon squarely at the top.

Amazon scored 88 out of 100, and now has the highest scores in ForeSee’s index for eight years running. ForeSee attributes this category dominance due to the variety of merchandise the online retailer offers and the overall shopping experience that it provide, including its website, mobile and tablet connectivity, and offline sales support.

To compile this year’s list of top retailers, ForeSee collected 24,000 customer surveys between the Thanksgiving and Christmas holidays.

Amazon reacted to the news by releasing some data of its own, showing that 2012 was the biggest holiday season it has ever seen, with over 26.5 million items ordered on its peak day, a record-breaking 306 items per second. Also on its peak day, Amazon’s fulfillment arm was responsible for shipping over 15.6 million units.

In addition to Amazon’s own merchandise and order fulfillment, the company also published figures for the Amazon third-party sellers Marketplace. Here, sales were up 40 percent from 2011.

The Amazon Marketplace gives business customers the ability to sell goods on Amazon for a monthly subscription fee as well a selling percentage when an item is purchased. There are currently over 2 million of third-party sellers on Amazon.