“Diddy” and Sean John to Hold First Instagram Fashion Show
By Paul Thomson :: 1:02 AM
Rapper, media executive, and clothing line owner Sean “Diddy” Combs will host the first ever Instagram fashion show today on the popular image sharing social network.
Beginning at 10:00 AM Eastern, Combs will post pictures of his new spring lineup to his Instagram account about every half-hour until 5:00 PM. His new line will be sold only at Macy’s stores.
“In honor of New York fashion week we wanted to do something that has never been done before,” said Combs in a prepared statement. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”
Fans and followers can view the pictures on Combs’ Instagram account at:Â http://instagram.com/iamdiddy
Combs started his Sean John line in 1999, and in 2004 was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. His retail sales in the United States total close to $525 million annually, and he has been with Macy’s exclusively since 2010 for his men’s sportswear collection.