Yahoo.com Introduces Redesigned Home Page

By Gilbert Falso :: 9:23 AM

Search and web portal company Yahoo.com today unveiled a newly redesigned home page – the first overhaul the site’s front page has received in nearly four years.

It’s hard to believe, but Yahoo.com is still one of the most visited sites on the web, and its home page has been a dismal hodge-podge of links and content scraped from across the Internet for the past several years. New CEO Marissa Mayer hopes that today’s redesign will make all of that a distant memory.

The new front page was designed to offer a more intuitive and personal feel, where users can customize content based on their interests and preferences. It employs the endless scrolling feature – when you reach the bottom of the page, just keep scrolling for more news content.

Yahoo has added social networking integration into the new home page design when users login with a Yahoo or Facebook ID to retrieve articles and updates shared by friends and connections.

In addition to the desktop-based experience, Yahoo has also optimized the page to work well on mobile devices, both phones and tablets. And, changes to the site’s architecture and technology on the back-end have resulted in performance improvements – the site loads faster now.

The company will be rolling these changes out gradually over the next few days to users in the United States.

This home page redesign marks the third major visual and usability improvement that Mayer has introduced since becoming CEO of the company. In December, Mayer announced the redesign of Yahoo’s e-mail service and the photo-sharing site Flickr.

Below: Yahoo’s new home page will offer a better mobile experience