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Mashable Removes Face of Founder Pete Cashmore from Tweets

May 21, 2013

Mashable changes Twitter avatar.

By Cynthia Herbert :: 1:02 PM

It’s the end of an era for tech blog Mashable. Today, the venerable new media site replaced the iconic image of its founder, Pete Cashmore, on its Twitter account.

Cashmore had long been the “face” for Tweets from the official Mashable Twitter account, @mashable. When he started the Twitter account for the site in 2007, he used an image of himself as the Twitter avatar, and things have stayed the same since then.

Now, on the heels of a sitewide redesign, Cashmore addressed the issue of his mug on the Twitter account.

“When I go to conferences, a lot of people tell me that they read my tweets,” Cashmore wrote in a post on Mashable a few minutes ago.  “And while I’m thrilled that people follow the account, and flattered that people think that I’m so prolific, I can no longer take credit. We have a talented Community team that has built our social strategy and engages our community across all of our social channels.”

Although Cashmore’s face will no longer grace Tweets from the Mashable accounts, he does maintain a personal Twitter account, and will continue to post from there, using his own likeness.